White Mountain Mall in Rock Springs, WY
As Sweetwater County grows, White Mountain Mall continues to expand and enhance its shopping and entertainment options. One of only three enclosed shopping malls in Wyoming, White Mountain Mall features three dozen shops, eateries and service locations, a 10-screen Star Stadium cinema complex, snazzy new lighting, flooring and comfy seating, and something else: a heart for its community.
A fixture in Rock Springs for 35 years, the mall takes seriously its goal to meet the retail, dining and entertainment needs of a growing area. Its 35-plus tenants include well-known regional and national stores, such as Jo-Ann Fabric & Craft Stores, Herberger’s, Zales Jewelers, Applebee’s, Claire’s, Famous Footwear and JCPenney. But the mall also prides itself on the success of local retailers such as Mika’s Boutique, Mobilocity and TRK 101.
National, Local Retail Mix
“Our local businesses have done really well here,” says mall general manager Debbie Orr. “They have a great vision and have done a great job building their brands, moving up from little tenants a few years ago to prime tenants now. We have a very good mix of local and larger tenants in the mall.”
White Mountain customers enjoyed dramatic improvements to the mall in 2013, including new tile flooring, fresh paint, new soft seating, improved lighting, exterior and interior planters, and a new Wi-Fi service, “a really nice customer amenity,” Orr says. Herberger’s Department Store was recently expanded, and new tenants have opened too. Sally Beauty Supply, new to the market, Jo-Ann Fabric & Craft Store and Murdoch’s Ranch & Home Supply all have enjoyed a warm welcome from local shoppers, Orr says.
Murdoch’s, which opened in April 2013, has had a “very strong” response to its large array of ranch, pet and outdoor supplies, tools and clothing.
“We keep track through ZIP codes where our customers are coming from, and there was quite a demand in the Rock Springs area,” says Murdoch’s store manager Ethan Schulte. “Our customers here have been very appreciative and generous. It’s a good town – everyone up here seems a little more upbeat and positive.”
Beyond a growing number of diverse tenants White Mountain Mall's most important feature may be its commitment to the community. Its annual Halloween Stroll brings 2,000-4,000 trick-or-treaters and their families to the mall, Santa visits every year, and a Farmers Market in the parking lot each Thursday from July to September offers fresh produce for sale. An annual Community Awareness Fair in March is open to nonprofits and service providers, who can set up shop in the common area to educate new and longtime residents alike about the services they provide.
“We’re always adding new people to this community, so this is an important service, a way for them to get to know what the area has to offer,” Orr says. “We’re very open to community events. We want this to be a place for people to gather.”
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