Where to Live Now

Best Places To Live in Wisconsin

iStock/DenisTangneyJr
Home > WI > Where to Live Now > Best Places To Live in Wisconsin

Best Places To Live in Wisconsin

Cheese, beer and football are beloved here, but the top cities in Wisconsin also offer vibrant culture, beautiful scenery and healthy job markets.

By Livability on January 22, 2024

Nestled in the heart of the Midwest, Wisconsin might surprise you with its wealth of natural beauty. Pristine lakes, rolling hills and picturesque forests provide residents with a stunning natural backdrop for activities like boating, hiking and winter sports.

Beyond its scenic beauty, Wisconsin boasts a rich cultural heritage. Vibrant cities like Madison and Milwaukee are the place to be if you want to enjoy everything from world-class music festivals and museums to fine dining and art. The state’s friendly and close-knit communities make it easy to settle in and feel like you belong, while the renowned educational institutions and strong job markets make it an appealing destination for families and professionals alike.

You also can’t live here without an appreciation for Wisconsin cheese and craft beer, which makes it an inarguable haven for foodies. Whether you want to live in an active city or smaller town, you can rest easy knowing Wisconsin’s blend of nature and culture make it a great place to live.

Appleton

Breathtaking aerial view of idyllic neighborhoods richly colored with colorful Autumn trees in Appleton, Wisconsin.
iStock/JamesBrey
Fall colors punctuate idyllic neighborhoods in Appleton, WI, which are quite affordable compared to the national average.

Why Appleton is one of the best cities to live in Wisconsin.

Tucked in the Fox River Valley, Appleton, Wisconsin, seamlessly blends a vibrant economy with a rich cultural scene and plentiful outdoor recreation. One of the most beloved attractions is the Fox Cities Performing Arts Center, a local hotspot that brings in a multitude of Broadway shows, concerts and cultural performances. Downtown boasts a myriad of charming boutiques and local restaurants, as well as many annual festivals and events such as the celebrated Mile of Music. The Fox River is a boon to outdoor enthusiasts in the area with its many walking and biking trails, and the nearby High Cliff is a go-to destination for hiking and camping, as well as stunning views that overlook Lake Winnebago. 

Cultural and recreational offerings aside, Appleton is known for having a tight-knit community and family-friendly amenities. The city’s top-rated school system appeals to families seeking a place to put down roots, and the Lawrence University Conservatory of Music adds a touch of academic excellence and cultural enrichment to the community. Families enjoy spending time at the Butterfly Gardens of Wisconsin, which invites children to interact with and learn about insects. The Building for Kids Children’s Museum is another popular destination that encourages all manner of creativity and exploration for young minds. Finally, the array of well-maintained parks, playgrounds and nature reserves make this a great place to nurture a growing family without sacrificing the convenience of modern amenities. 

What is the cost of living in Appleton?

Affordability is the name of the game in Appleton, which comes in below the national average on cost of living. The reasonably low housing costs and diversity of home choices make the area an appealing option for families and young professionals who want to purchase their first home. Real estate prices ebb and flow, but recent numbers suggest the median house price is around $350,000.

Learn more about living in Appleton, WI.

Eau Claire

Iron Bridge over the Eau Claire River in Wisconsin.
iStock/William Reagan
An iron bridge spans the Eau Claire River in Wisconsin.

Why is Eau Claire one of the best cities to live in Wisconsin?

Steeped in history and brimming with charm, Eau Claire is a great place to live — and it’s not just because the name is fun to say. Some argue this historic town stands as a testament to the resilience of the American heartland, due in part to its early settlement in the mid-19th century as a lumber and logging hub. Today’s industries are more diverse, but locals and visitors can explore the city’s rich past at the Paul Bunyan Logging Camp Museum before hopping over to the current, and vibrant, downtown that bursts with boutique shops, art galleries and farm-to-table restaurants. 

Despite being a smaller town, Eau Claire boasts a robust job market with a multitude of career-growing opportunities. Locals often find work in industries such as health care, education, manufacturing and technology, among others. The University of Wisconsin-Eau Claire, alongside a few other educational institutions, plays a significant role in the community and draws students from all around the country. The scenery can’t be overlooked either, especially considering the area is home to gorgeous local gems like the Chippewa River. Between the water sports and opportunities for hiking, biking and birdwatching, you’ll find outdoor fun for all four seasons in Eau Claire. Eau Claire is a solid choice for anyone hoping to put down roots in a community that balances historical roots with modern conveniences. 

What is the weather like in Eau Claire?

Eau Claire enjoys all four seasons. Summers are often warm and humid, with average temperatures ranging from the 70s to low 80s. Autumn brings beautiful fall colors as the temperatures fall into the 40s and 50s. Winters are cold and snowy, with temperatures often below freezing. Spring naturally brings the back the flowers, although March occasionally sees snow. While tornadoes are rare, the region can experience severe weather during the spring and summer months.

Learn more about living in Eau Claire, WI.

Green Bay

Breathtaking sunrise aerial scenic view of morning rush hour traffic on Tower Drive Bridge in Green Bay, Wisconsin.
iStock/JamesBrey
Morning rush hour traffic is sparse over the Tower Drive Bridge in Green Bay, Wisconsin.

Why Green Bay is one of the best places to live in Wisconsin.

Green Bay, Wisconsin, may bring to mind images of football fans and roaring stadiums. But this beautiful city of 107,000 people is also known for promoting strong community bonds and providing residents with an exceptionally high quality of life. Friendly neighborhoods and annual festivals bring together people from all over the city to celebrate everything from nationally recognized holidays to local traditions and teams. The Green Bay Packers, an iconic NFL franchise, unite the community with an unwavering passion and pride for the game. Beyond sports, the city hosts a variety of events throughout the year that commemorate everything from heritage and music to arts and agriculture. 

As far as jobs are concerned, the economy in Green Bay thrives with employment opportunities in industries like manufacturing, health care and education. Schneider, Bellin Health and the University of Wisconsin-Green Bay are among the many key players in the local market. Local families, as well as potential transplants, appreciate the quality school system, as well as the variety of parks, trails and recreational facilities available within the community. The trifecta of employment, education and entertainment understandably make Green Bay one of the best places to live in Wisconsin. 

Is Green Bay a good place to retire?

Depending on what you hope to enjoy in your golden years, Green Bay can be an ideal place to retire. The area offers a reasonably lower cost of living, which appeals to people on a fixed income, and the strong sense of community provides a genuine sense of belonging and opportunities to socialize and build quality relationships. There are several museums, theaters and festivals, as well as parks, lakes and trails in the community, which encourage a rich and active lifestyle. It’s worth noting that Green Bay endures cold winters, however, so those wanting a milder climate should probably consider other options.

Learn more about living in Green Bay, WI.

La Crosse

Natural forest growth surrounding the LaCrosse River under a blue sky with clouds in Wisconsin
iStock/EAGiven
The LaCrosse River is just one of many gorgeous outdoor amenities in La Crosse, WI.

Why is La Crosse one of the best places to live in Wisconsin?

Known as “God’s Country” for its breathtaking bluffs and lush valleys, La Crosse, Wisconsin is the place to be if you want to bask in all manner of natural beauty. Outdoor adventurers can take advantage of the city’s extensive network of hiking and biking trails, including the Great River State Trail and Hixon Forest Park. Because the city is nestled along the Mississippi River, residents understandably have access to countless opportunities for activities like boating, fishing and watersports in addition to more traditional pastimes like walking, cycling and running. Those wanting to take things a little easier also enjoy ambling through Riverside Park, known for its rose garden, or attending its multitude of festivals, concerts and community events.

If you can take your eyes off the natural beauty, you’ll also find La Crosse to be a cultural gem bursting with an appreciation for the arts and its own rich heritage. The city’s historic downtown, complete with well-preserved and beautiful architecture, is the perfect place to peruse charming boutiques, dine at a myriad of restaurants, and wander through art galleries. Appreciators of the arts enjoy local highlights such as the Pump House Regional Arts Center and the La Crosse Symphony Orchestra, as well as the many entertaining offerings put on by the University of Wisconsin-La Crosse. 

What is the economy like in La Crosse?

The economy of La Crosse is heavily anchored by the health care industry, with major institutions like Gundersen Health System and Mayo Clinic Health System acting as major players within the community. The city also has a reputation as a regional retail and service hub, which provides opportunities in everything from retail and hospitality to tourism. Educational jobs for students, graduates and faculty are available through the University of Wisconsin-La Crosse. Manufacturing plays another significant role in the community, with companies seeking people to work in the production of industrial equipment, electronics and more.

Learn more about living in La Crosse, WI.

Madison

The Wisconsin state capitol dome in Madison, Wisconsin.
iStock/filo
The Wisconsin State Capitol is located in the heart of downtown Madison, WI.

Why Madison is a best place to live in Wisconsin.

Madison, Wisconsin, often finds itself on lists of best places to live in the United States — and for good reasons. Tucked between two picturesque lakes, Mendota and Monona, Madison residents get to soak up the best the state has to offer. The city’s vibrant cultural scene is anchored by the University of Wisconsin-Madison, which not only offers students the chance for an exceptional education but also contributes to the community’s fun-filled and lively atmosphere (and makes a great place to plant roots after graduation). There are naturally plenty of bars and coffee shops to explore, as well as a multitude of local treasures. A favorite pastime among lovers of arts and culture includes exploring the acclaimed Chazen Museum of Art, attending world-class performances at the Overture Center for the Arts, or enjoying live music at the Orpheum Theater. The State Street pedestrian mall, lined with shops, restaurants and street performers, is a hotspot for shopping and entertainment, too.

Those hoping to put down roots somewhere they can build a career, or support a family, will be pleased with the diverse and robust local economy in Madison. The city is home to industries like health care, biotechnology and education. Major employers include American Family Insurance, the University of Wisconsin and UW Health. Because the city also makes a point of being business-friendly, several start-ups, tech companies and entrepreneurs have moved into the community. Madison’s natural beauty is another highlight, and its wealth of parks, trails and lakeshores are a dream for outdoor enthusiasts and active members of the community. The nearby Devil’s Lake State Park offers hiking, rock climbing and stunning views, while the city’s extensive bike paths get a thumbs up from residential cyclists. 

What are some things to do in Madison, WI?

There are lots of fun things to do in and around Madison, but a few highlights include exploring the Wisconsin State Capitol, catching a Badgers game at University of Wisconsin-Madison, going to the Madison Museum of Contemporary Art, enjoying the Olbrich Botanical Gardens, shopping at Dane County Farmers’ Market or diving into the local craft beer culture with a brewery tour at places like Ale Asylum or Capital Brewery.

Learn more about living in Madison, WI.

Milwaukee

Milwaukee is the largest city in the state of Wisconsin and the fifth-largest city in the Midwestern United States.
iStock/DenisTangneyJr
Milwaukee is the largest city in the state of Wisconsin and the fifth-largest city in the Midwestern United States.

Why is Milwaukee a best place to live in Wisconsin?

Located on the western shore of Lake Michigan, Milwaukee, Wisconsin, has developed quite the reputation as a great place to live. Residents describe the city as vibrant and culturally rich, and the diverse array of attractions, entertainment and employment make it easy enough to understand why. The cultural scene is lively here, with countless museums, theaters and music venues to attend. Locals also take pride in the community’s brewing heritage, and the craft beer culture continues to grow and flourish (it’s also producing some intriguing whiskeys). Living here also gives residents access to numerous options for outdoor recreation, such as boating and swimming at Lake Michigan or taking advantage of the city’s many green spaces. 

Families and career-minded individuals are drawn to the strong job market in the city. A few of the primary industries in the area include manufacturing, health care, finance and technology, and major players in the employment sphere include Harley-Davison, Northwestern Mutual and the Medical College of Wisconsin. The city’s central location in the Midwest also makes it a hotspot for transportation and logistics. Paired with the city’s reasonably lower cost of living compared to other major cities, including its notably more affordable housing prices, Milwaukee is an excellent choice for anyone seeking an economically sound place to call home.

Why is Milwaukee called Cream City?

Milwaukee earned the nickname “Cream City” because of the cream-colored bricks used in the construction of its buildings in the 19th century. The bricks came from locally sourced clay with a high lime content, which contributed to the city’s unique architectural identity. Over time, this aesthetic became synonymous with the city’s heritage, and the nickname has endured as a tribute to local history and building materials.

Learn more about living in Milwaukee, WI.

Sheboygan

Sheboygan is a city in and the county seat of Sheboygan County, Wisconsin.
iStock/DenisTangneyJr
Sheboygan, WI, is a family-friendly city packed with parks and museums.

Why Sheboygan is a great place to live in Wisconsin

It’s hard to deny that Sheboygan, Wisconsin, is a great place to call home, especially for families who want to raise their children in a wholesome and active community. Nestled on the iconic shores of Lake Michigan, Sheboygan locals have access to a plethora of family-friendly activities that cater to children of all ages and interests. Numerous parks and recreational facilities encourage outdoor adventure all year round, such as swimming and picnicking at Deland Park or hiking the trails at Maywood Environmental Park. Families in the community also enjoy spending time at the three-story Above & Beyond Children’s Museum, which boasts a multitude of educational and interactive exhibits and experiences over more than 10,000 square feet.  No kids? No worries. There are tons of fun things to do in Sheboygan for singles and young professionals.

Sheboygan is also home to a solid job market and resilient economy. The diversity in industries, such as manufacturing, health care and technology, provide locals with ample employment opportunities. Kohler Co., Acuity Insurance and Johnsonville Sausage are just a few of the major employers in the community, but Aurora Health Care, Sheboygan Area School District and Bemis Manufacturing Company play significant roles in the local economy as well. Paired with the city’s affordable cost of living, Sheboygan is an attractive place for anyone looking to build or maintain a career

What is Sheboygan known for?

Aside from its scenic location along Lake Michigan, Sheboygan has a reputation for being the “Bratwurst Capital of the World” thanks to its longstanding tradition of hosting the Johnsonville Bratwurst Festival. This annual celebration is synonymous with the city’s cultural identity and held in honor of the community’s rich German heritage. Locals and visitors alike flock to the city to enjoy the traditional savory sausage, as well as a multitude of innovative spins and flavors. Live music, vibrant parades, and entertaining competitions make this event a solid testimony to the community’s love for their roots — and for good food.

Learn more about living in Sheboygan, WI.

Waukesha

A view of downtown Waukesha, Wisconsin.
iStock/DenisTangneyJr
Waukesha, WI, is often called “Spring City” because of its abundance of natural springs.

Why is Waukesha a great place to live in Wisconsin?

Those hoping to put down roots in Waukesha, Wisconsin, won’t be disappointed. This charming community is known to be a great place to call home, particularly for families. The city’s warm and inviting atmosphere paired with its multitude of family-friendly activities, events and amenities make it an understandably attractive place for children of all ages. Minooka Park and Frame Park are popular spots for picnicking and exploring, while the Waukesha County Museum and Retzer Nature Center are home to a wealth of educational and entertaining activities. Local families also enjoy water sports at Pewaukee Lake, and the nearby Schlitz Audubon Nature Center is a great place to go for wildlife encounters in the summer. Paired with a top-rated school system and safe neighborhoods, Waukesha is a strong contender on the list of places to raise a family.

The community’s vibrant economy and job market further enhance its appeal to newcomers. Waukesha residents find opportunities in industries such as manufacturing, health care, education and technology, and major employers include Waukesha Memorial Hospital and Generac Power Systems. The city’s central location within the Milwaukee metropolitan area also makes it possible to find jobs in the wider region. The city’s strong economy, especially alongside its family-friendly amenities, appeals to anyone hoping to enjoy a quality work-life balance.

What is Waukesha known for?

Waukesha is often called “Spring City” because of its abundance of natural springs. The city gained early fame for having what were often called “healing spring waters,” which attracted visitors who were eager to use the springs to improve their health. While the reputation of spring healing may have diminished over time, it still remains a significant part of the local history and culture. The city also happens to be home to legendary musician and inventor Les Paul.

Learn more about living in Waukesha, WI. 

Wisconsin POI Map

Some WI points of interest mentioned in this article:

powered by Proxi

Thinking of moving to Wisconsin?

Finding a great place to live in Wisconsin doesn’t have to be a challenge. We have lots of resources for relocating to Wisconsin (consider these 10 reasons to move to Wisconsin) as well as other best places to live in the Midwest. No matter where you want to be, we can help you decide where to move and discover the best places to live in the U.S.

Other great places to live near Wisconsin

Array ( [0] => 168154 [1] => 168166 [2] => 168127 [3] => 148155 [4] => 167670 [5] => 167687 [6] => 167506 [7] => 148204 [8] => 148164 [9] => 148181 )
Array ( )
Array ( )
Array ( [0] => 168154 [1] => 168166 [2] => 168127 [3] => 148155 [4] => 167670 [5] => 167687 [6] => 167506 [7] => 148204 [8] => 148164 [9] => 148181 )

More To Read

Newsletter Sign Up

Keep up to date with our latest rankings and articles!
Enter your email to be added to our mailing list.