"The toughest sport on dirt" calls Pueblo, CO, home. Headquartered in Pueblo, Professional Bull Riders, Inc. boasts 1,200 bull rider members from the U.S., Australia, Brazil, Canada, and Mexico.
The group was created in 1992 when a group of 20 bull riders broke away from the traditional rodeo scene, seeking mainstream attention for the sport of professional bull riding.
Today, riders compete in more than 300 bull riding events per year on the elite tour, three minor league tours, or the PBR international circuits. The ultimate goal for PBR athletes each year is to qualify for the prestigious PBR World Finals in Las Vegas, where the coveted title of PBR World Champion is decided.
Bull Riding Crash Course
Don't know much about bull riding? Try this description from the PBR website. "The rules are simple. Place a wiry 150-pound cowboy on the back of a hulking, snorting temperamental 2,000 pound bull and see if he can ride the beast for an eternal eight seconds...with one hand strapped to the bull's massive backside."
Pueblo Honors Bull Riding
Pueblo welcomed PBR to town in 2007, and the organization has since become one of the city's best corporate citizens. "We love the commitment and the willingness of the city and the Pueblo Economic Development Corp. to help us; they're just phenomenal," says PBR CEO Randy Bernard.
The company hosts the city's annual Wild Wild West Fest, a weeklong celebration benefiting a host of local charities and culminating with PBR's Built Ford Tough major-league bull riding. More than 100 million viewers around the world annually watch Professional Bull Riders events on TV, and 1.5 million people attend live PBR rodeos each year.
Learn more about bull riding in Pueblo, CO.