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Icon International is Paving the Way for Advancement in Fort Lauderdale, FL

An ICONic employer for a growing region.

By Cara Sanders on September 29, 2021

ICON International opened its Fort Lauderdale office two years ago.

One could say executives at ICON International were visionaries in their decision two years ago to open an office in Fort Lauderdale. 

At the time, they were looking for a robust business community for the stable and growing corporate barter company to call its second home.

They wanted year-round quality of life, a solid workforce supported by a corporate culture where longtime employees and new hires alike could grow professionally and plant roots of their own. 

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Courtesy of Icon Internationa

ICON has been operating in Greenwich, Conn., since 1986, and it was time to grow in a new market. 

When COVID-19 hit, leaders at the $1.6 billion company quickly found they’d checked all the right boxes in choosing Fort Lauderdale. Some call it “Florida’s feel-good factor.” 

“We fit well in the Fort Lauderdale ethos,” says Richard Upton, executive vice president of operations at ICON International, “and they align with ours.”

With its full range of comprehensive media buying capabilities and $1 billion in media placed annually, ICON International is “an outstanding addition to Greater Fort Lauderdale,” says Bob Swindell, president and CEO of the Greater Fort Lauderdale Alliance, the local public-private economic development office. “Their unique corporate barter business model is a great fit for the community, creating opportunities for locals and those looking to relocate.” 

“Growth demands a rich workforce pool, and a smart company wants to be an employer of choice. Our employees are our greatest asset.” 

Richard Upton, Executive Vice President of Operations at ICON International 

What did South Florida offer the corporate barter pioneer? For starters, it offered a growth opportunity, and with many of ICON’s clients already located in South Florida, it seemed to be a natural fit. Its three nearby international airports – Fort Lauderdale, Miami and Palm Beach – put even more prospects close at hand. 

With an employee retention rate of 83% after 10 years, ICON was named a “Top Workplace in Connecticut” for 10 consecutive years. Additionally, Ad Age Magazine named ICON a “Best Place to Work” in 2019. 

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Courtesy of Icon International

Those who relocated to Fort Lauderdale appreciate the South Florida lifestyle. Walking around downtown’s Flagler Village or Las Olas, and the restaurants, pubs and nightlife immerse them in an undeniable vibe. 

“That would sell me right there,” Upton concludes. “The only difference between here and New York is palm trees heading to the beach on your lunch break. We’re excited to watch our people, company and clients grow together as we expand our presence and hire within the SoFlo region.” 

For more information about Icon International, visit icon-intl.com

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