Has the brand evolved from its earliest incarnation?
Yes, it changed names from BLU Collar to Born Leaders United because I really wanted to clarify what I was trying to say, and I think it's more catchy. With any brand there is growth. I think the style of clothing I started with changed as well; I am more into leisure wear and higher end quality clothing with fewer logos, so from a technical sense I think we have matured and our message has definitely evolved into a voice more for the people.
You're based in Iowa City, which isn't exactly known as a fashion capital. Have there been benefits to being based in a smaller city?
Iowa City is one of the best kept secrets in the country. It's very innovative in the sense that whatever idea you have, you can get a tribe of people to support you. I never really looked at the area as what matters. I think what’s important is what you are doing. The reason why it works for me here is because I can have a louder voice and affect change. Plus, people have to wear clothes wherever they live.