Many people think millennials, or those born between 1982 and 2004, prefer to live in bustling urban areas and are likely to avoid putting down roots in smaller, more rural communities – but Greater Idaho Falls residents know that’s not the case.
According to Jan Rogers, the former CEO and current consultant of the Regional Economic Development for Eastern Idaho, it’s the “rural millennials” who are finding the region a good fit, and she’s working to spread the message.
“We have a honey pot of millennials in our region,” Rogers says. “Over 80 percent of the general population in Rexburg is under age 30, which is why we’ve named it ‘Millennial City USA,’ and 18,000 on-campus students register at Brigham Young University-Idaho, Rexburg each semester. However, when you consider the growth we’ve had in the region and our growth potential, it’s clear that we need to attract more millennial talent immediately.”