Southern Idaho flies under the radar when it comes to quality of life – it’s often overlooked compared to other regions of the western United States. But that’s just what locals and transplants alike love about it.
“The area attracts people because it has that homey feeling,” says Payson Reese, president of the Lost N Lava Cowboy Gathering. “Our small-town feel is what we have to show off, and people are wanting to get away from the fast pace of bigger cities.”
The region encompasses seven counties and several small cities, including Twin Falls — Idaho’s eighth largest city, which has a population of around 50,000.
Despite its size, Twin Falls and its surrounding counties are home to a surprisingly diverse population.