The words of Petula Clark’s hit song “You Can Always Go Downtown” certainly ring true in Twin Falls. While historic downtowns across the nation struggle to attract business, downtown Twin Falls is thriving with an irresistible mix of charming shops, tantalizing restaurants and highly anticipated annual events.
Heart of Downtown
Main Avenue is the heart of downtown, home to galleries, antique shops, salons and specialty stores for everything from music to scrapbooking.
Jensen Jewelers opened on Main Avenue in 1956 and is one of downtown’s oldest establishments.
Jensen Jewelers is the No. 1 retailer of Elk Ivory jewelry in the nation and sells the unusual product internationally from its downtown Twin Falls location.
Downtown is especially energetic the first Friday of each month when businesses stay open late and welcome people to shop, eat and socialize. Rudy’s gourmet kitchen store offers food and live music and showcases wine and beer. And Jensen Jewelers and the Magic Valley Arts Council have an art auction and other fun things.
Annual downtown events include a series of six summer concerts near the fountain on Main Avenue in June and July; Western Days, which celebrates Twin Falls’ Western heritage with a parade and festival over Memorial Day weekend; Oktoberfest, which includes apple eating and pumpkin carving contests, live entertainment and children’s activities the first weekend in October; and the Christmas Light Parade, always held the day after Thanksgiving.
Read about more events in Twin Falls, ID.