Top Brands Mean Big Business for Aurora

For shopping enthusiasts, names like Versace, Giorgio Armani, and Ralph Lauren conjure up visions of Fifth Avenue in New York City or Rodeo Drive in Beverly Hills. Fortunately for those in the Greater Aurora area, designer shops like these are just a short drive away.

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On Tuesday, April 26, 2011 - 05:31
Aurora, IL

For shopping enthusiasts, names like Versace, Giorgio Armani, and Ralph Lauren conjure up visions of Fifth Avenue in New York City or Rodeo Drive in Beverly Hills. Fortunately for those in the Greater Aurora area, designer shops like these are just a short drive away.

Lots of Shopping Means a Good Economy

Located at the northeast quadrant of the East-West Tollway and North Farnsworth Avenue, Chicago Premium Outlets (CPO) offers discounted prices on designer labels. Within the 438,000-square-foot outdoor shopping complex are 120 stores and a 300-seat food court. With names like Brooks Brothers, Kate Spade, and Waterford Wedgwood, outlet stores are also enticing to tourists looking for destination shopping – particularly the influx of international tourists who traditionally spend big at such shopping locations.

“I love that we can have outsiders come in and their taxes support our local government here – our education system, our public safety, and our social services,” says Sue Vos, President and CEO for the Aurora Area Convention and Visitor's Bureau.

This wealth can be measured in several different ways. In addition to the increased viability of new business growth in the area, CPO brings in millions in sales tax revenue for the city. As part of a city redevelopment agreement, mall developers Chelsea Property Group Inc. and Simon Property Group Inc. invested $90 million into the center and improvements to the neighboring wetland area.

“We have common goals. We’re all very interested in the economic vitality of this area,” Vos says. “We have different methods of achieving our objectives, but the end goal is the same. It makes a fair amount of sense that we continue that synergy by being in close proximity.”