Winston-Salem, NC: Business Overview

On Monday, July 9, 2012 - 13:21

Winston-Salem’s business climate has gone through a metamorphosis. Once known for its booming tobacco industry, today Winston-Salem is emerging as an important area for technology fields. Thanks to the city’s largest employer, Wake Forest University Baptist Medical Center, medical research is another industry that is gaining speed locally. Location and workforce help round out the city's growing business climate.


Winston-Salem is home to several corporate headquarters. From clothing giant HanesBrands Inc. to banking company BB&T to doughnut institution Krispy Kreme Doughnuts Inc., the city serves as a base for companies with varied economic backgrounds.


The city’s transportation network means that getting to and from Winston-Salem is simple. US 52 and Business 40 are the main freeways through the city. The road systems coupled with a low population density means that most drivers face about a 15-minute commute.

Amtrak has a thruway motorcoach that runs through the city twice a day in each direction from Winston-Salem to High Point. Travelers can hop a rail west to New Orleans or go as far above the Mason Dixon line as New York City.

Greensboro’s Piedmont Triad International Airport also serves travels and is 30 miles from Winston-Salem. Additionally, Winston-Salem has the Smith Reynolds Airport that is used for charter flights and general aviation including air shows.


Thanks to the city’s universities and colleges, Winston-Salem’s workforce is highly educated. Nationally ranked and recognized programs from Wake Forest University and Winston-Salem State University mean that students are receiving a top-notch education that will benefit the economy when they graduate and enter the workforce.


See our list of top employers in Winston-Salem.