Why I Started My Business in Dayton – And You Should, Too

Video marketing agency thrives, thanks to excellent support from this Ohio community.

By
Brittany Anas
On Wednesday, July 7, 2021 - 18:00
Dayton, OH

Lauren and Andrew White — the husband-and-wife team behind Indigo Life — started their video marketing agency to help tell the stories of people, businesses and causes in Dayton, OH.

Their clients have run the gamut, from a nationally known fitness influencer to an organization welcoming refugees to the area to Wagner Subaru, a car dealership that uses video services to promote the adventurous lifestyle that unites many of its customers.

Recognizing that Dayton has a “love for local,” though, Indigo Life saw a unique opportunity to expand beyond creating videos and recently debuted a hyper-local streaming service. The company’s latest venture is Nearu TV.

The community’s support of local businesses, Lauren White says, has been paramount to her company’s success. “Dayton is the perfect size market,” she says.

The company’s new local video streaming platform connects neighbors through web shows, docu-series and entertainment marketing.

Some of the Nearu TV shows include “The Fondana Show” hosted by a pair of Dayton’s charitable and iconic drag queens who do a talk-show-meets-game-show series, and “Decoding Dayton,” which tells the unique stories of the streets and buildings within the city.

The Whites were able to scale their small business, bringing on additional employees, thanks in large part to the SOCA Benefit Plan through the Dayton Area Chamber of Commerce that extends benefit packages.

Lauren also loves doing business in Dayton because Indigo Life helps tell stories of the innovative entrepreneurs and  change makers who are thriving in the region. Her company has a knack for making people feel comfortable while they film and share their stories.

“Everyone talks about how easy it is to be on camera with us,” Lauren White says. “It’s a vulnerable thing to be in front of a camera, and we hear over and over again, ‘You made us feel so comfortable!’”

Thinking about relocating to Dayton, OH? Check out the new edition of Livability Dayton, Ohio.

ABOUT THE AUTHOR

Brittany Anas is a former newspaper reporter who accidentally became a federal background investigator before quickly retreating back to journalism.