Trend, fad or lifestyle change – America’s appetite for green juice has created an industry that’s racking up billions in sales while creating opportunities for entrepreneurs and new jobs across the country. One of the newer companies, California-based Soja, is constructing a plant in Philadelphia to expand its market reach. Suja sells cold-processed juices made from organic fruits and vegetables. The company says one bottle of its Glow classic juice ($8.99) contains up to 3 pounds of produce including apples, celery, cucumber, spinach, collards, kale and mint. Glow is one of Suja’s 19 flavors, which range in color from green to the bright red Purify made with carrots and beets.
The company, which generated $20 million in revenue in its first year, currently produces an average of 10,000 bottles a week in California. All Suja juices and smoothies use High Pressure Processing (HPP) (also known as cold pressure) to kill any harmful bacteria and preserve essential nutrition and taste. Suja was founded in 2012 as a home-delivery business.
Today, the company’s products are sold in Whole Foods stores throughout the country. The 26,000-square-foot Philadelphia facility is expected to open in early 2014. Just like specialty coffee revolution that began in the late 1980s, the juice industry is experiencing rapid growth on a variety of fronts including sales of home juicers, organic produce and the ready-to-drink premium juices made by Suja and other companies. The market is so hot that beverage giants Coca-Cola and PepsiCo have products on the shelves.