Aaron Hoffman’s passion for hot sauces, chili powder and chile goods led to the creation of Hoff & Pepper, a Chattanooga company gaining acclaim for its award-winning hot sauce. As Hoff Sauce’s following grows, Hoffman and his wife, Michelle, focus on developing their company’s infrastructure to support a national brand.
The company benefits from Greater Chattanooga’s innovation ecosystem, affordability and appeal as a place to live, which aids entrepreneurial companies and gives the region a competitive advantage in attracting talent.
“The community rallies behind anything that brings awareness to our great city,” says Michelle Hoffman, who co-founded the company with her husband.
“Unlike other cities where entrepreneurs compete against one another, Chattanooga entrepreneurs are eager to share knowledge and a helping hand wherever needed.”