La Crosse Businesses Heat Up the Local Economy

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Downtown, La Crosse, WI
Kevin Young

When it comes to a diversity of products and services, La Crosse’s local businesses can’t be beat.

Trane began manufacturing its low-pressure heating systems here in 1910, though business really heated up in 1923 when the founder’s son invented the convector radiator. Further innovations with air conditioners led it to its nationally renowned status, and today, the company has locations all over the globe but still employs more than 2,000 in its hometown of La Crosse.

Pleasoning Gourmet adds some spice to the business sector, producing more than 30 different varieties of spices and seasonings. Operating out of La Crosse since 1952, the company has a long history of adding flavor to food without all the salt.

At the end of the day, warm up with some items produced by La Crosse-based The Company Store. Offering an array of quilts, comforters and linens, their super-soft selection of sheets even includes an eco-friendly line for green-conscious consumers.

Do-it-yourselfers can easily get their home improvement fix. WalzCraft manufactures custom cabinet doors, drawer boxes, moldings and other varieties of cabinet components and accessories, either unfinished or pre-finished.

Another locally made product has developed more of a cult following. Produced by Dumont Company, No-Crack hand cream is used to soften, moisturize and protect dry and chapped hands. But it’s not just big companies making a name in business.

Downtown retail has been revitalized, and many shoppers enjoy the opportunity to avoid the chains and support the local economy. For groceries, the People’s Food Co-Op sells local and organic foods as well as conventional items in an affable atmosphere.

And instead of heading to a big name electronics store, residents can still shop at Wettstein’s, a family-owned business serving La Crosse for more than half a century. From appliances to electronics, the friendly service makes a sometimes-stressful venture one that isn’t so bad.

Downtown Mainstreet Inc. also offers a special loan program for businesses who relocate to the historic district, which has more than 96 unique buildings that contribute to the character of the district..



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Wed, 02/28/2018 - 21:22