Ho-Chunk Gaming Funds Social Services for the Ho-Chunk Nation

Gaming facility brings better standard of living to community

Sarah Kuta
On Friday, June 26, 2020 - 11:17
Ho-Chunk Gaming Madison

Growing up, Dan Brown always wanted a career helping people.

Today, as executive manager of Ho-Chunk Gaming Madison, he’s doing just that. The proceeds from this gaming facility in southeastern Madison help fund key social services for the 7,800 members of Ho-Chunk Nation, including housing for elderly tribe members, health-care services and college and university tuition.

“We, as a people, have gone through a lot,” Brown says. “At Ho-Chunk Gaming Madison, we offer guests entertainment options, and the money goes to help our people who are still suffering from federal policies that were designed to deculturize us – forced assimilations, removals and extermination. Gaming has gone a long way toward healing us and bringing us to a better standard of living.”

The tribe opened the Madison gaming facility in 1999 with a focus on electronic and paper bingo games offering cash prizes of up to $100,000. With an eye toward innovation and state-of-the-art gaming technologies, the tribe expanded and renovated the facility in 2006 with 1,110 new bingo slot games and a casual dining option at Gamers Grill. 

Today, the smoke-free facility is both modern and cozy, with styling and decor that draws inspiration from Frank Lloyd Wright and the Wisconsin prairie. 

The facility also offers free valet parking, six convenient ATMs and bill-changing kiosks, and parking for RVs and semis. And, thanks to a convenient loyalty program instituted in 2010, visitors to Ho-Chunk Gaming Madison can accumulate points toward food and entertainment discounts, hotel rooms and merchandise when they visit any of the six Ho-Chunk Nation Gaming facilities in Wisconsin. 

Ho-Chunk Gaming Madison is planning a new expansion near Madison, WI
Ho-Chunk Gaming Madison

Ho-Chunk Gaming Madison is also planning a major future expansion project to build a new hotel, conference center, bars and restaurants and parking structures.

Brown, who served as a vice president of Ho-Chunk Nation from 2007 to 2011, is not only giving back to members of his tribe, but he’s also collaborating with community organizations to support other disadvantaged groups. Every year, Ho-Chunk Gaming Madison donates to various charitable causes in Madison.

“We see ourselves as being a resource for communities that are struggling,” he says.

Learn more at Ho-Chunk Gaming.


Sarah Kuta is an award-winning Colorado writer and editor. She regularly writes about travel, nature, education, personal finance and other topics.