For a city with a population of approximately 20,000, Marshfield has an impressive array of retail and hospitality offerings. From stores that line the newly renovated downtown streets to the popular Shoppes at Woodridge mall to the spacious Holiday Inn Hotel & Conference Center, the retail and hospitality industries are thriving in Marshfield while still maintaining the city’s small-town friendliness and sense of community.
“Because we are a small community, all the owners know each other and they work together and support each other,” says Denise Sonnemann, executive director of Main Street Marshfield. “If people can’t find something at one store, the owner will suggest another store they can go to, because the people here know their neighbors.”
Several dozen shops and restaurants are located in the heart of Marshfield. Bows & Boards offers floral arrangements and gifts for occasions ranging from traditional anniversaries and birthdays to special moments such as Parents Day and St. Patrick’s Day. Customers can find delicious gourmet foods – including free fudge samples – as well as home decor at Figi’s Outlet Store. And since 1950, Rae Baxter’s Fashions has been the place to go for contemporary, upscale clothing and jewelry.
All the shops in the downtown area have benefited from recent renovations. Since 2009, the city has invested more than $1 million in the Downtown Facade Improvement Program, which helped businesses redo the front of their buildings. The city also gave downtown a new streetscape, adding bricks, benches and planters.
“It really has given the city a facelift and changed the look of the downtown significantly,” Sonnemann says. “It helped give the entire downtown a new feel to it.”
Shoppes at Woodridge
Retail options also abound at the Shoppes at Woodridge, a 298,000-square-foot mall that has been a staple in Marshfield since 1979. The mall still retains two of its original anchor stores – JCPenney and Younkers. In November 2011, Furniture & ApplianceMart became the third anchor store, offering furniture, appliances and electronics at competitive prices.
Headquartered in nearby Stevens Point, Furniture & ApplianceMart has nine locations throughout Wisconsin. The Marshfield location includes an Ashley HomeStore.
“They’re a very pleasant addition to the mall,” says Shoppes at Woodridge general manager Terry Linduski. “They spent quite a lot of money on remodeling and made a big commitment to the mall.”
All told, there are nearly 30 businesses in the mall, including the sprawling World Buffet Chinese restaurant, which can accommodate approximately 150 people. Linduski says there are plans to add a children’s play area in the middle of the mall.
Where to Stay
Marshfield offers several lodging options. The Holiday Inn and Conference Center's six meeting rooms total 6,000 square feet of space, making it ideal for a variety of social and corporate functions. The hotel also has an aquatic center, complete with a three-story slide, pool and whirlpool. The Woodfield Inn & Suites features oversized rooms, and is located only six blocks from the Marshfield Clinic hospital.
Find out more on shopping in Marshfield, WI.