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How Datably Found its Ideal Launchpad in Chattanooga

Datably has found success in Chattanooga with the help of the INCubator program. Learn why Chattanooga is a thriving hub for startups.
By Rebecca Treon on August 13, 2024
Downtown Chattanooga, Tennessee and the Tennessee River. Drone photo. ©Journal Communications/Jeff Adkins
Jeff Adkins
Taylor Hall, the founder and CEO of Datably, a company that builds custom software aimed at accelerating a business’s growth by streamlining or automating their processes and increasing efficiency.
Courtesy of Taylor Hall

Taylor Hall
Founder and CEO of Datably

When they met, Taylor Hall and his wife were living in Orlando, but they knew they wanted to move to the South to start a business and a family. The ideal fit ended up being Chattanooga.

Hall is the founder and CEO of Datably, a company that builds custom software aimed at accelerating a business’s growth by streamlining or automating their processes and increasing efficiency.

Shortly after moving to town, Hall linked up with the Chattanooga Area Chamber of Commerce’s INCubator program at the Hamilton County Business Development Center. This proved to be one of his most pivotal business moves.

How has your business grown over the last three and a half years?

We started with just me, and we’ve grown to 17 employees in just that short time, which is a pretty fast rate of growth. Our revenue has grown significantly, too. We’ve created custom software for probably 20 different clients so far.

Can you tell me about the Chattanooga INCubator and why it was an ideal partner for Datably?

There are three key things that the INCubator offered when we first came here. One was the direct connection and mentorship opportunities within the Business Development Center. It’s really powerful to be able to sit down with brilliant businesspeople who have experience and can walk you through some of the basic business things.
The second thing they have is subsidized office space, which is important when you’re trying to get something off the ground. One of the unique things we wanted to do, in a time when so many tech businesses were going remote, is to create a collaborative business where everyone was in person, so having a space where we could meet for a fraction of the cost was key for us.
The third thing would be the networking opportunities. The building has 127,000 square feet, and it’s just business after business of like-minded entrepreneurs trying to grow their businesses and make a splash here in Chattanooga. We’re all growing together, and it’s an incredible opportunity to talk to other CEOs who are experiencing the same struggles and opportunities. We’re able to help each other through those things together.

What advice would you give about starting a business here?

Chattanooga naturally supports small businesses. The chamber, with its desire for economic development, wants very much to help small businesses get off the ground and really flourish here. We’re still a small town, so you can meet up with other small businesses in the area, and it’s not like you’re trying to meet with the CEO of some big company who is inaccessible. They’ll actually take your call, grab lunch or coffee with you, have a conversation, and talk about opportunities. Specifically in tech, there’s a growing desire to have local tech meetups.
I would tell anyone who wants to start a business here that you’re going to be supported by the community, especially downtown. There’s a unique feel in Chattanooga that I can’t put my finger on — it’s a sense that the community wants to see local businesses thrive.

About Rebecca Treon

Livability Journalist

Rebecca Treon is a Denver-based freelance food, travel, and lifestyles writer who has worked on the editorial staff at 5280, DiningOut, and American Bungalow magazines, and has written for ReignDenver Hotel, The Coastal Table, BBC Travel, The Denver Post, Edible Denver,...Read Bio

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