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Explore Greater Fort Lauderdale’s Global Appeal

Find out why domestic and international companies are relocating to Fort Lauderdale and the surrounding communities.

By Val Hunt Beerbower on October 10, 2023

NuVerse Advisors recently established its new global headquarters at the Optima Onyx Tower in Hallandale Beach, FL.
NuVerse Advisors

A diverse economy and thriving business climate are encouraging companies to relocate to Fort Lauderdale and South Florida. When these major companies choose to plant roots in Greater Fort Lauderdale, they know that they are at the forefront of a booming economy.

Heading Due South

Formerly based in New York, NuVerse Advisors recently established its new global headquarters at the Optima Onyx Tower in Hallandale Beach. When it came time to consider making a move, this $745.5 million investment management firm was picky about location, needing to appeal to its high-net-worth clients.

NuVerse Advisors first entered Florida in 2012, moving its chairman and trading and back-office functions to South Florida.

“Expanding our office footprint in South Florida is an important part of our talent strategy to attract and retain the best and the brightest as we continue to grow our platform. South Florida is quickly becoming an important financial hub, and we are excited to grow in such a diverse and vibrant region,” says Elias Saal, chairman and founding managing partner of NuVerse.

Employees at NuVerse now have the opportunity to work in the Switzerland office or the new location in the Sunshine State. The move also secured a huge tenant win for the 29-story Optima Onyx Tower.

“NuVerse Advisors’ headquarters relocation to Hallandale Beach is a validation of our work in South Florida to attract financial services companies and underscores the importance of continued investment in our communities,” says Bob Swindell, Greater Fort Lauderdale Alliance president and CEO.

El Al Israel Airlines moved its U.S. headquarters from New York City and Long Island to Margate, FL.
El Al Israel Airlines

Sunny Skies

Another business that emigrated from the East Coast is El Al Israel Airlines Ltd., the flag carrier of Israel’s national airline. The company moved its U.S. headquarters from New York City and Long Island to Margate to further expand and strengthen its position as a leading carrier between Israel and the Americas.

“The decision to expand in South Florida was driven by the region’s strong economic ties to Israel and the growing demand for travel between the two destinations as well as the vibrant economy of South Florida,” says Marc Cavaliere, senior vice president of the Americas for El Al. “From our offices in Margate, we believe we are in a good position to pursue growth in our U.S. and South America gateway cities.”

“From the beautiful sunshine and beaches to an economy that continues to propel growth in the region, we believe Greater Fort Lauderdale has everything that top candidates want.”

Marc Cavaliere, El Al Israel Airlines

The airline received a warm welcome when it arrived in South Florida, and it has already partnered with local nonprofit organizations, schools, universities and other municipal partners.

“Sometimes, when you move your headquarters to a new region, you just know it’s the right place for you to be,” Cavaliere says. “That’s the way we felt about Greater Fort Lauderdale from the beginning. And our convictions have only grown stronger during the several months we have been here. We believe the region gives us the greatest opportunity for success as we seek to share our homeland with more and more passengers in the coming years.”

Talent attraction was also on the airline’s agenda when choosing new digs. South Florida’s family-friendly atmosphere scored big points with management.

“We like it here, and our employees do, too,” Cavaliere says. “From the beautiful sunshine and beaches to an economy that continues to propel growth in the region, we believe Greater Fort Lauderdale has everything that top candidates want. We, like all area employers, benefit from those attributes as we compete for top talent.”

West Marine’s flagship store is in Fort Lauderdale, FL.
Nathan Lambrecht

Cross Country

West Marine relocated its headquarters from Santa Cruz, California, to Fort Lauderdale in 2022. As the lead retailer in boat and watersports markets, its fitting the company will be operating in the same location as the largest international boat show. Over time, the move is expected to create hundreds of corporate jobs.

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