Shopping options ranges from big-name brands to one-of-a-kind finds.
Williamson County’s shopping options range from fantastic local boutiques in Brentwood and downtown Franklin to national brands alongside antique havens across the county. As a result, people from all over the region come here to shop, many from the much larger market of Nashville, who prefer the convenience of more concentrated retail development.
Brentwood, on the county’s northern edge, has some of the fastest-growing retail in the area. New development has brought in Nordstrom Rack, while across the street, the plaza anchored by REI and Fresh Market also showcases Pear Tree Avenue, where independent shops within the shop offer everything from fashion accessories to fine gifts. The new Hill Center Brentwood under development will offer a strong mix of office and exciting new retail. A new American Girl shop in Brentwood adds a family-destination dimension to the area.
Favorite local boutique Stacey Rhodes is truly fashion central in Brentwood. Once part of Pear Tree Avenue, her expansion underlines the city’s retail growth.
“I am very proud I had the vision in 2010 to take an old abandoned building on Franklin Road, and after much renovation, move Stacey Rhodes Boutique,” Rhodes says. “I feel like my presence has helped pioneer and pave the way for more retailers in Brentwood. I have amazing customers and will always keep growing and evolving in order to give them the very best.”
Franklin and Cool Springs Retailers
Nearby Franklin and Cool Springs offer up an assortment of national brands for shopping and dining as well as many independently owned businesses. Historic Main Street in downtown Franklin showcases a plethora of local and national shops, ranging from interior and home décor to high-end fashion. Local boutiques, including Emmeline, Jondie and Gin-O and bath specialty shop Bathos, share a streetscape with the likes of Anthropologie.
“It’s been incredible to watch Franklin’s star continue to rise, and with that we’ve certainly seen the foot traffic increase exponentially,” says Jay Sheridan of Sheridan Public Relations, a Franklin-based firm. “It’s the perfect place to spend a day. It’s become known as a great American Main Street, and people of all ages and interests can appreciate that.”
Sierra Jacobson, owner of the charming Vintage Jolie boutique says, “Owning a shop in historic Franklin is an incredible privilege – our customers have become dear friends, and we are engulfed with pride for the community. With our festivals, events and the beauty of the street itself, we garner new customers all the time, which allows us to continue to grow.”
The Factory at Franklin has successfully grown into a retail destination, featuring restaurants, boutiques and specialty stores. Along the downtown side streets, especially Second Avenue, home goods and antique businesses flourish. The Franklin Antique Mall, owned by Amanda Pitts, better known as the “Icehouse” (for its former occupation) sets a standard with exceptional booths filled with high- and mid-range furniture, décor and smalls, both antique and vintage.
“We’re very lucky to be able to provide so much unique merchandise to customers,” says Yvonne Stewart, an Icehouse booth holder. “It certainly keeps them coming back to Franklin for special finds.”
Antique shopping across the county, including on the outskirts in Nolensville and Fairview, thrives, with a plethora of inventive outlets showcasing fine pieces at a variety of price points. The growing outer edges of the county seem poised for more exciting local business growth.
In short, whatever your retail needs, from moderate to exclusive, you’ll find the right place to shop in Williamson County.