Three Reasons to Build Your Small Business in Robertson County, TN

Nathan Lambrecht

Entrepreneurship is not for the faint of heart. Owners put everything they have on the line to launch their small businesses. But there are three important aspects about Robertson County that make the region stand out among other locations as a great place to build a small business. Local entrepreneurs share why Robertson County offers something truly special for those brave enough to take the leap. 

The business community acts as “cheerleaders.” 

Regional and municipal-based chambers of commerce are frequently cited as part of the supportive infrastructure for small business owners. 

“The White House Area Chamber of Commerce has been instrumental over the last 10 years in supporting our business,” Yvonne Pierson says. “We are also a member of the Robertson County Chamber of Commerce, which is a cheerleader for our small business. They understand the importance of small business in our community.” 

Yvonne is a serial entrepreneur who owns screen printing company Ink’n Screens, Honey Run Boutique and the new Pier 31 Décor, specializing in home goods. 

Christy Pierson, co-owner of The StoryBook Cottage, says she also received support from the Robertson County Chamber and the GreenRidge Chamber (which supports businesses in Greenbrier and Ridgetop), but the neighborhood has really shown up for them, as well. 

“We feel like the community has surrounded us with support and appreciation,” Christy Pierson says. “We have received nothing but praise and thanks for opening a business in Greenbrier.” 

Yvonne Pierson echoes that sentiment: “From customers to the city to the chambers to nonprofits – we all know it takes a village,” she says. “We all support each other.” 

Nathan Lambrecht

You’ll be surrounded by like-minded entrepreneurs. 

The region is home to many other small-business owners, and when communities achieve this type of critical mass, it creates a dynamic environment that supports entrepreneurs. 

Yvonne Pierson gives a nod to public and private systems that have helped her keep overhead low so she could grow and scale her businesses. 

“The City of White House helped us with our permits and approval of signage,” she says. “Both of the landlords we have had have been amazing! They offered us fair rental pricing, which, in turn, allowed us to keep our prices very reasonable. We feel very blessed to own and operate our businesses in White House. Fellow business owners are always very helpful and supportive.” 

The region’s location near Music City also contributes to a vibrant and bustling business climate. 

“Greenbrier is a wonderful place to start a business,” Christy Pierson says. “We are a growing community on the outskirts of Nashville, meaning we get a good deal of foot traffic, which only seems to be increasing as Nashville is spreading out. The community in Greenbrier is unmatched and so supportive.” 

Locals believe in the “shop small” mentality. 

Business owners understand customer loyalty is a two-way street. Robertson County businesses show up for their customers as much as their customers show up for them. 

“The key is to be involved and to give back,” Yvonne Pierson says. “Local schools, churches, sports teams and other groups depend on small businesses for donations every year. But if the community doesn’t support the local stores, restaurants and services, then we can’t help the community when asked. Luckily, we have a very loyal customer base with new customers coming to us weekly.” 

Anjee Wilson, owner of Added Touch Med Spa, says the loyalty and support of local customers can sometimes be taken for granted, but she recognizes how the community stands behind her business. “People in Robertson County truly value the personal connections they build with local businesses and often go out of their way to support them,” she says. 

Both burgeoning and established businesses are welcome with open arms. 

“We are still relatively new, but so far the community has been so accepting and supporting,” Christy Pierson says. “We are so grateful for our wonderful community.”