Why San Joaquin County is California’s Next Economic Hub
What makes San Joaquin County an ideal place to live, work and play? City leaders and members of the San Joaquin Partnership from across the region share their thoughts on San Joaquin’s economic vitality, high quality of life, affordability and strategic location.

Barbara Harb
economic development administrator, City of Lathrop
“San Joaquin County is a powerhouse for business growth and quality living. Working directly with the businesses in South County, I’ve seen how strategic location, robust infrastructure and a pro-business climate attract top-tier investment. Companies in Lathrop thrive thanks to collaborative local leadership and a future-focused vision. Plus, affordable housing, excellent schools and family-friendly amenities make it the right choice for today’s multigenerational families. It’s not just a smart move – it’s a significant competitive advantage.”
– Barbara Harb, economic development administrator, City of Lathrop
“San Joaquin County’s strengths are on full display in Mountain House. Strategically located near major markets, our city offers a skilled workforce, modern infrastructure and a business-friendly environment. Companies here benefit from competitive costs, strong partnerships and a high quality of life for employees. Combined with diverse housing and abundant recreation, Mountain House and the surrounding region are where businesses grow and people choose to live, work and invest in their future.”
– Don Smail, economic development and business consultant, City of Mountain House

Jorge Barrera
economic development manager, City of Tracy
“The cities of San Joaquin foster a robust economic ecosystem, offering a higher quality of life, enhanced job opportunities and a business-friendly climate that distinguishes the region within California. The affordable cost of living supports both a balanced lifestyle and workforce stability. Local educational institutions provide targeted career development programs, strengthening the talent pipeline for key industries such as health care, manufacturing and logistics. Accessible and affordable real estate, along with streamlined permitting processes, such as those in Tracy, facilitate economic development in San Joaquin County.”
– Jorge Barrera, economic development manager, City of Tracy
“Manteca is strategically located in the heart of San Joaquin County and continues to grow as one of the most dynamic communities in the Central Valley. Our city offers a strong workforce, rising household incomes and a thriving business climate supported by regional connectivity and quality of life. With more than 550 acres of park amenities, a vibrant downtown and a welcoming community spirit, Manteca continues to attract families, entrepreneurs and employers looking to build their future here.”
– Vanessa Carrera, interim deputy director of economic development, City of Manteca
“San Joaquin County is a place where opportunity meets community. Our thriving agriculture, and in Lodi, our celebrated wine industry, support local farmers and supply markets nationwide. Residents enjoy deep community bonds strengthened through beloved traditions like the farmers market, holiday light parade, street faire, music in the park and more. It’s a region where businesses prosper, neighbors connect, and life is rich with tradition and possibility.”
– Luis Aguilar, economic development director, City of Lodi
“San Joaquin County offers a vibrant blend of opportunity, community and natural beauty, making it an exceptional place to live, work and grow a business. With its strategic location, skilled workforce, and support for innovation and entrepreneurship, the region provides an ideal environment for families and companies alike. Ripon is proud to be part of this thriving area, where quality of life and economic vitality go hand in hand.”
– Ken Zuidervaart, director of planning, building and economic development, City of Ripon
“San Joaquin County, anchored by Stockton, is a prime location to live, work and do business. Strategically positioned with direct access to major freeways, Class I railroads, Stockton Metropolitan Airport and the Port of Stockton, the region is a true inland hub. Its deep-water channel connects to global markets, while its proximity to the Bay Area, Sacramento and Central Valley makes Stockton a gateway to California’s largest economic centers. With over 50% of the local workforce holding degrees, trade certificates or higher education credentials, the region combines a skilled talent pool with unmatched connectivity and opportunity.”
– Tina McCarty, director of economic development, City of Stockton
Get to Know San Joaquin County
Want to learn more about living and working in San Joaquin County, CA? Check out the latest edition of Livability San Joaquin County, California.