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Cedar Rapids’ Van Meter Is Powering Our World

Van Meter started in Cedar Rapids in 1928 and continues to help power operating rooms, build smart cities and feed the world.

By Livability on December 12, 2023

Van Meter employee
Courtesy of Van Meter

Do the words “electrical distribution” get you fired up?

Maybe not on their own, but did you know Van Meter in Cedar Rapids, Iowa, helps power operating rooms, build smart cities and feed the world?

“This is an exciting time to be working in the electrical distribution industry,” says Van Meter’s President and CEO Lura McBride. “We get to help electrify and power our world.” 

Helping customers do important work is a responsibility and a privilege for Van Meter – and when they know how these efforts change the world, their employee-owners are empowered to create lasting value for those they serve. This is how Van Meter powers its customers.

Van Meter Understands Customer Needs

Developing an appreciation for the important work customers do starts with learning about the industries they operate in and the challenges they face at all levels of the business.

From the executive level to the job site, Van Meter works to develop meaningful relationships so the company can identify what their customers’ goals are and how they can help them get there – ultimately to implement solutions that have real impact.

Van Meter Provides Services & Solutions

The services and solutions offered at Van Meter were developed based on customer feedback and a desire to evolve and add more value.

For example, Van Meter installed drive-thrus at many locations to make picking up materials more efficient because contractors said time was their greatest need. Developing meaningful solutions to solve customers’ problems allows them to focus on reaching their goals.

Van Meter Empowers People Through Purpose

People are purpose-driven. When they know they’re doing something for the greater good, work becomes more than punching in and out each day.

For Van Meter, it has meant stepping away from dinner to help a customer or personally running an urgent delivery when an emergency cab service isn’t available. When people know how important their work is, they will do what it takes to help customers succeed.

Van Meter Delivers On Its Promise

Customers are important because they’re often our friends, neighbors and community leaders. Creating lasting value for them supports our local economies, creates jobs and gives back to the communities where we work and live.

“What we get to do in electrical distribution is super exciting because we touch so many different industries and work with people who are changing the world,” McBride concludes.

To learn more about joining the team at Van Meter, visit vanmeterinc.com/careers.

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