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5 Reasons to Move to Johnson City, TN

Thinking about moving to East Tennessee? Here's why you should call this great city home.

By Kelly Rogers on March 22, 2024

Aerial view of Johnson City, TN
Jeff Adkins

With its unique blend of Southern charm and modern vibrancy, Johnson City has become a beloved destination for those seeking a new place to call home. From outstanding educational opportunities to a burgeoning culinary scene, affordability, thrilling outdoor adventures and a supportive environment for entrepreneurs, Johnson City is just waiting to check all your boxes. Here are five great reasons to consider making a move to Johnson City.

1. Johnson City is Primed for Business 

Entrepreneurs and remote workers will find Johnson City to be a welcoming environment for professional growth. With high-speed internet courtesy of BrightRidge Broadband, you can stay connected without a hitch. Plus, a thriving community of startups and business owners are supported by resources like Sync Space Entrepreneur Center, FoundersForge, and Create Appalachia. These organizations offer coworking spaces, networking opportunities and general support, ensuring that ambitious individuals have the tools and connections they need to thrive in Johnson City. 

The Firehouse in Johnson City, TN
Nathan Lambrecht

2. Enjoy an Outstanding Quality of Life 

Johnson City is all about living well. It’s no secret that the city boasts a vibrant culinary scene. From the iconic juicy burgers at BURG’r & BARREL, housed in a charming old train station, to the award-winning delights at LABEL, there’s no shortage of places to satisfy your taste buds. LABEL has earned praise for being the best bar, brunch spot and happy hour in the city, according to the Johnson City Press. Juniper and The Firehouse also add to the city’s culinary tapestry, leaving no doubt that dining here is an absolute treat. 

3. You Can Afford to Live Here 

In Johnson City, your dollar stretches further. The cost of living is 10% lower than the national average, and housing costs are a whopping 18% below the U.S. average. From utilities to health care to transportation, it’s more affordable here across the board. Plus, the lack of a state income tax in Tennessee means you’ll keep more of your hard-earned money. 

Winged Deer Park in East Tennessee
Johnson City Aerial Photography

4. Explore the Splendid Outdoors 

Nature lovers, rejoice! Johnson City’s stunning landscape provides endless opportunities for outdoor adventures. Hiking, biking and fishing are just the start. Whether you’re a solo explorer or looking to join a like-minded group of adventurers, you’ll find it here. Tri-Cities Social Sports offers a unique avenue for adults aged 21 and over to stay active and make friends. Their motto, “play sports, make friends, have fun,” encapsulates the joy of their leagues, which include dodgeball, kickball, softball and even the ever-entertaining cornhole. 

5. Score an Excellent Education 

Looking for a place where you can nurture your mind and expand your horizons? Johnson City is home to East Tennessee State University (ETSU) and Milligan University, both of which offer exceptional educational opportunities. ETSU is a hub of creativity and learning, and with a Center of Excellence for Appalachian Studies and Services, it’s deeply connected to the region’s rich heritage. Also nearby is Milligan University, a private Christian institution consistently lauded for its academic excellence and value. These schools not only provide quality education but also infuse the community with youthful energy. 

Bonus! A Great Place for Veterans

U.S. Army veteran and local businessman Robert Campbell has resided in more than 15 cities during his life, and today he enjoys being a resident of Johnson City, Tennessee – especially since he has always loved being near the mountains. 

Robert Campbell
Salutes & Handshakes

Robert Campbell

“I didn’t know much about Johnson City and the Tri-Cities area when arriving here a few years ago, but I met Bob Cantler (Johnson City Chamber president and CEO) and then several other wonderful people, and I knew this was the place for me,” Campbell says. “Also, being military much of my life, the Veterans Administration in this region is fantastic. It’s the best I’ve seen in terms of health care.” 

Johnson City has nearly 70,000 residents, and about 7,000 of those citizens have veteran status. As a result, Campbell has started periodic Salutes & Handshakes expo events to connect transitioning service members with businesses looking to fill job vacancies throughout the Appalachian Highlands region. 

“The name ‘Salutes and Handshakes’ represents me saluting you as a transitioning service member, then extending a handshake to welcome you as a member of the Johnson City/Tri-Cities community,” he says. “Salutes and Handshakes addresses workforce shortages and also fosters military veteran and spouse understanding and advocacy.” 

The first Salutes & Handshakes conference took place in November 2022 at East Tennessee State University, and several government, private business, academia, nonprofit and service organizations were in attendance to hire service members. 

The best way for any military personnel to hear about future conference expos is by following the Facebook page.

Kevin Litwin contributed to this article.

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