New Rose Complex Will Provide Convention-Goers With a Rosy Experience in Tyler, TX

Tyler, Texas, is tapped for tourism.

By Livability on August 5, 2022

Fitzpatrick Architects

Flourishing with delicious cuisine, a calendar full of events, breathtaking roses and lodging for all tastes and budgets, Tyler is becoming a tourism destination. Its appeal is only expected to grow with the addition of the Rose Complex, a convention campus made up of the W.T. Brookshire Conference Center, which is replacing Harvey Convention Center; a revitalized Mayfair Building, which has hosted many events and concerts throughout the years; the Rose Garden Center, which includes a variety of meeting rooms; the East Texas State Fairgrounds; a football and baseball field; and indoor and outdoor venue space.

Shari Lee, president of Visit Tyler, details the impact that the Rose Complex will have on tourism:

Who is the city looking to attract with the new complex?

It’s purpose-built for conventions, conferences and meetings, and so the hope is to attract regional and statewide meetings, and then we are pursuing international meetings.

How will the new complex impact Tyler’s economy?

We know it will have a tremendous economic impact because it’s going to bring revenue for our hotel rooms, restaurants, retail – all kinds of spending that comes from the outside dollars in – but it’s really hard to tell what that economic impact to the dollar would be.

What sets Tyler apart from other convention locations?

Besides the fact that we’re closely located to the Dallas area and Shreveport … Tyler is very unique in its hospitality aspects. Tyler takes friendly to a completely different level, and we take customer service to a different level. We’ve coined the phrase that “We are a rosy destination, and we provide a rosy experience.”