Tyler residents are embracing life-on-the-go, from meals on wheels to services on demand. Food trucks have given the area a caravan of diverse food and catering options, which have not only helped revitalize downtown but have also spread Tyler’s tastes into nearby cities.
Café 1948, parked in downtown’s Plaza Tower, evolved from solely coffee to crispy toasts using organic and ethically sourced products; Say Cheese’s grilled cheese goodness recently expanded into Nacogdoches. Ice cream sandwiches, Mexican staples and even a good haircut can all be summoned or searched for with a quick look at a cell phone.
So what’s with the wheels-only allure? It’s simple, really: Service trucks take the nostalgic, indulgent and ingredient-driven foods we love and put a fun, elevated spin on them, creating a shameless FOMO local demand that a brick-and-mortar just can’t fill.
Add some pure Texas-style hospitality and mom-and-pop backstories to the truck formula, and you’ve got a rolling food trend we don’t see slowing down.