Xcel Energy Is Supercharging Roswell, NM’s Economy
Sponsored by: Xcel Energy
Roswell, New Mexico, has always been a place of intrigue and wonder. Known for its mysterious skies and UFO lore, the city made history in a new way by hosting the National Championship Air Races for the first time in September. After 60 years in Reno, the races needed a new home, and Roswell was ready.
Competing against 38 cities across the country, Roswell stood out not just for its open skies and scenic landscapes, but also for the spirit of its community. This wasn’t a lucky break. It was a strategic win, driven by vision, collaboration and a belief in what southeastern New Mexico can become.
At the heart of this transformation is Xcel Energy. A longtime partner in Roswell’s growth, Xcel Energy provides the energy infrastructure needed to support the races and the future they represent. From event facilities to local businesses, Xcel Energy delivers reliable, sustainable power to support long-term development.
The economic impact is substantial, and the city is buzzing with excitement. The event generates tens of millions of dollars in annual revenue, drawing thousands of visitors and creating jobs. Local businesses thrive, and the momentum fuels lasting growth.
“This isn’t just an annual event. It’s a legacy,” says Michael Espiritu, president and CEO of the Roswell-Chaves County Economic Development Corp. “It will transform our economy, inspire our youth and put southeastern New Mexico on the global map for innovation and opportunity.”
It’s a catalyst and a signal to the world that Roswell can lead in aerospace, innovation and economic development. With over 1,200 volunteers, scholarship programs for local youth and career pathways in aviation, the Air Races are planting seeds for the future.
Xcel Energy’s support doesn’t stop at the runway. Through its Certified Sites and Home Energy Services Programs, the company helps Roswell and Chaves County attract new business and become not just a destination for innovation, but a better place to live.
With Xcel Energy powering the way, Roswell is entering a new era. The sky is no longer the limit. It’s just the beginning.
For more information about Xcel Energy, visit nm.my.xcelenergy.com.