When Scott Ryser chats with potential new hires for his software development company in Frederick, Maryland, he doesn’t even have to mention the city’s incredible craft beer scene as a perk of working there — candidates simply have to look out the front door of the office.
“Literally if you walk out our front door, take a left and walk 10 yards, you’re in a brewery,” says Ryser, founder and CEO of Yakabod, which is located in a historic, renovated mill building in downtown Frederick. “Or, walk across the street 100 yards and you’re at two more. If the guys go out to a food truck on a Friday for lunch, they’ll pass three breweries by the time they get back here.”
The biggest challenge that Ryser and the leaders of other U.S. technology companies face today is the ability to recruit and retain top talent — but craft beer can help with that.