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Wisconsin: What you need to know

Wisconsin is America’s Dairyland and the birthplace of classic beers such as Pabst Blue Ribbon, Miller, and Schlitz, and it’s also home to some of the best places to live in America, including two of our 2017 Top 100 Best Places to Live: Madison and La Crosse. With the rivers and lakes scattered throughout the state and vast woodlands, Wisconsin draws outdoor enthusiasts from all over the country no matter the season – ever been ice fishing?

The metropolitan areas of Madison and Milwaukee boast top art and entertainment choices. The Milwaukee Museum of Art hosts work from renowned artists like Georgia O’Keefe and Andy Warhol, and the Madison Museum of Contemporary Art houses the best up-and-coming artists. Music festivals, such as Summerfest and Eaux Claires bring local and international musicians together across the state.

A well-regarded education system is led by the University of Wisconsin and its 26 campuses. Kenosha, Eau Claire, Green Bay and Racine offer residents affordable housing, quality education and employment opportunities, as well as plenty of recreational options.

The Dairyland’s economy is run by more than cheese curds, with industry sectors in agriculture, manufacturing and information technology. The state is also home to 8 Fortune 500 companies, including Harley-Davidson, Oshkosh, Kohl’s, Northwestern Mutual and Johnson Controls. Wisconsin is also ranked no. 2 for fostering entrepreneurial growth.



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Wisconsin Profile

Quick Facts about WI

Population 5,742,117
Latest Population Increase 0.00%
Median Household Income $53,357
Median Home Price $165,800
Median Property Tax $1,402
Median Rent $67

Employment Rate in WI

  Employed 95.9%
  Unemployed 4.1%

Race in WI

  Ethnicity White 86.5%
  Ethnicity Black 6.3%
  Ethnicity Asian 2.5%
  Ethnicity Hispanic 6.3%
  Ethnicity Indian 0.9%
  Ethnicity Other 1.7%

Employment Rate in WI

  Employed 95.9%
  Unemployed 4.1%

Educational Levels in WI

  Bachelor's Degree 18.4%
  Associate's Degree 10.1%
  Graduate or Professional Degree 9.4%
  High School Graduate 32%
  Some College, No Degree 21.1%
  Percent Bachelor's Degree or Higher 27.8%
  Percent High School Graduate or Higher 91%

Industry in WI

Agriculture, Forestry, Fishing and Hunting and Mining 2.5%
Construction 5.3%
Manufacturing 18.5%
Wholesale Trade 2.7%
Retail Trade 11.3%
Transportation and Warehousing, and Utilities 4.3%
Information 1.7%
Finance and Insurance, and Real Estate and Rental and Leasing 6.1%
Professional, Scientific and Management and Administrative and Waste 8.1%
Educational Services and Health Care and Social Assistance 23.3%
Arts, Entertainment and recreation and Accommodation and food Services 8.7%
Other Services, Except Public Administration 4.2%
Public Administration 3.5%

Housing in WI

  Homes Rent 67.3%
  Homes Owned 32.7%

Wisconsin Rankings

Best places to Live in Wisconsin

Title Population Median Home Price Median Household Income
Milwaukee 599,498 $118,200 $35,958
Madison 243,122 $212,500 $54,896
Green Bay 104,847 $126,500 $42,826
Kenosha 99,897 $141,400 $49,160
Racine 78,127 $110,900 $41,455
Appleton 73,118 $137,500 $53,588
Waukesha 71,324 $192,200 $59,547
Eau Claire 67,385 $139,900 $43,541
Oshkosh 66,582 $114,900 $42,650
Janesville 63,799 $128,600 $49,001
West Allis 60,677 $141,700 $45,221
La Crosse 51,993 $130,100 $40,725
Sheboygan 48,853 $108,700 $43,381
Wauwatosa 47,126 $220,800 $69,460
Fond du Lac 43,060 $121,700 $46,499
New Berlin 39,774 $233,200 $75,600
Wausau 39,210 $114,300 $41,575
Brookfield 38,000 $283,000 $92,518
Greenfield 37,113 $172,700 $51,149
Beloit 36,858 $85,200 $37,500