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IA Management Helps Tenants Grow Their Businesses

IA Management offers first-rate service to tenants in growing east Madison, WI.

By Livability on September 19, 2022

Courtesy of IA Management

When it comes to giving rental property clients the attention they deserve — and attracting new ones — the adage “location, location, location” really does hold true, especially in increasingly popular Madison, Sun Prairie and Cottage Grove, Wisconsin

“If you’re looking for employees, the population is headed this way,” says Patrick Carroll, general counsel and vice president of acquisitions and development for Investors Associated (IA) and IA Management, which oversees the company’s properties in a 50-acre suburban office park on Madison’s east side. “In Wisconsin, three of the five fastest-growing communities are on the east side in the Greater Madison area.” 

A commercial real estate partnership formed in Wisconsin in 1979 by a group of physicians who invested in their own clinics, IA now owns 36 properties in six states, with the majority in The Park at High Crossing in Madison. IA Management was launched six years ago to oversee leasing, maintenance and repair of all the sites. 

“Having our own management team has allowed us to build a relationship with our existing tenants,” Carroll says. “Our team is second to none and our goal is to try to help tenants in our park grow and stay in this community.” 

There’s a reason IA focuses on secondary markets like Madison, Carroll points out. “Madison is our best example of a hub that we created. It’s got a lot of employment stability with a large university presence, a large government presence, start-up businesses and tech companies that have recently moved into town.” 

Proximity to downtown and the Dane County Regional Airport makes Madison’s east side the perfect spot for new or relocating businesses. 

More than 100,000 vehicles travel daily on nearby Interstate 94. Downtown, with its hip food scene, youthful vibe and access to healthy outdoor activities, is just 10 minutes away and without the traffic congestion that often clogs the west side of town. 

IA’s office park tenants, who run the gamut from architects, attorneys and dentists to bankers and tech entrepreneurs, also pay less for space than they would in the heart of the city — and often get more. 

“We’re able to offer a start-up business a chance to get in the park to grow their business,” Carroll explains. “And if they have needs to expand or they want to move into our most recent building, completed in 2019 and considered a Class A office building, we have that ready to help them grow. I think that’s unique.” 

Also unique — special perks offered every day of the week. A full-service fitness center features healthy-eating seminars, yoga classes and more. Food trucks roll in on Fridays, and happy hours held at two on-site hotels encourage camaraderie between business neighbors. IA even offers client discounts on 500 nearby apartment units. 

“We are more than just, ‘Hey, the lightbulb is out. Can you come help us?’ ” Carroll says. “We’re trying to help our tenants really be partners and help them grow.” 

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