Why Do Businesses in Nampa Thrive? Ask These Owners

Real Deals

Nampa’s entrepreneurial success is rooted in a unique synergy: a fiercely loyal community backed by a dedicated chamber of commerce. Small businesses in Nampa, ID, aren’t just thriving – they’re a backbone of the community. Here, three locals share why Nampa is the ultimate place to build your life and business. 

Stephanie Coker, Real Deals 

Stephanie Coker and her husband, Brandon, own Real Deals. The boutique in Nampa stocks gifts, seasonal merchandise, home décor and a selection of women’s apparel. In the six years since they opened, the owners created not only a strong and loyal customer base, but a community of customers that have become friends. 

Winner for five consecutive years of Idaho’s Best of Treasure Valley, Real Deals makes it a point to keep merchandise at a reasonable, budget-friendly price point. 

“Everything we do is with purpose and intention – whether that’s inspiring them to fix up a spot in their home or refresh their personal wardrobe,” Coker says. “The sense of community is very strong in Nampa. It offered us the opportunity to give back to a community that has been so giving to us. It’s very tight knit and we have a lot of support.” 

Oscar Manual Diaz

Nate Lindskoog, The Tower Grill and The Smoky Pickle 

Lindskoog’s restaurant, The Tower Grill, serves from-scratch breakfast and lunch in view of flights taking off on the runway at the Nampa Municipal Airport. Its popularity (and its tasty catered barbecue) spurred Lindskoog to open The Smoky Pickle in 2026 with his family. 

Drawn to Nampa by its affordability, outdoor recreation and community feel, he says the area is a great place to raise a family. 

“The community in Nampa is super diverse. There are people who have been raised here and plenty of transplants from all over the country and different walks of life,” Lindskoog says. “People are just so friendly.” 

Joshua Roper

Byl Kravetz, Odin’s Eye Embroidery 

Byl Kravetz owns Odin’s Eye Embroidery, a Nampa custom embroidery and screen-printing shop that opened in 2017. Kravetz first learned the business while working part time at a local family-owned shop before it was sold, and he decided to open his own operation. 

Today, Odin’s Eye makes merch for other downtown Nampa small businesses and events like Holy Cow Idaho, Camp Rainbow Gold and Nampton’s Beer Festival. 

“I fell in love with Nampa and the small town-ness of it. Handshake deals are still kind of the norm. There’s a real connection to the community,” Kravetz says. “If you come to Odin’s Eye Embroidery, you get a level of service you can’t get from ordering online. We care about the community, so we’re involved in the community.”