Nebraska made national headlines this week by announcing a new tourism campaign that takes a self-deprecating view of the state’s reputation.
The new slogan?
“Nebraska: Honestly, It’s Not For Everyone.”
State Tourism Director John Ricks told Omaha.com that since Nebraska is often ranked as the “least likely state” that tourists plan to visit, “the marketing campaign needed to be different.”
This news got us thinking … what would other states’ slogans be if they were going to get super real and self-deprecating? Taking a page from Nebraska’s book, we came up with 10 updated, painfully honest slogans for other states.
Tourism directors, feel free to grab these for your next campaign: